ELLA PORTER



FIND ME
ellaporterdesign@gmail.com
+61 498 967 980
Instagram
Linkedin



CONTACT

CV


Education
Bachelor of Communication Design
Monash University 2023

Melbourne Girls Grammar School 2018


Experience Junior Art Director
10 Feet Tall, Melbourne
2025-2026

Account Executive
Redhanded Creative Agency
2024-2025

Social Media & Brand Coordinator
People Haircare
2023-2024

Client Services
Dinosaur Designs
2022-2023 

Functions Coordinator
Mannix College - Monash University
2019-2020


References


Request for 
contact info. Stuart Black
Founder and Creative Director of 10 Feet Tall
(South Yarra, Melbourne)

James King
Business Director of TBWA/+61
(Manager at Redhanded)

Katherine Ruiz
Founder & CEO of People Haircare





CREATIVE WORK






1.    Puopolo Artisan Salumi

Brand identity 
Social media rollout 
Web design support
Packaging design 
Conceptual ideation

Article here
Full Length TVC
The challenge of honoring a legacy of traditional craftsmanship while injecting a bold, contemporary energy into Puopolo’s refreshed brand was achieved through balancing authentic, heritage-driven storytelling with the use of a vibrant and modern take on Italian industrial aesthetics.

The brand maintains its artisanal roots while appealing to a whole new generation of Australian consumers. Achieved through typography that pays homage to a classic, 1960s Mediterranean style with a striking modern twist that commands attention on a crowded shelf.


2.    Porsche Australia

Hero Imagery 
Social Media Highlight Covers
Instagram Posts 2025

Porsche Australia Instagram homepage

The task to create a set of hero images for each of the key car models involved developing a refined and consistent visual system that could be applied across the 911, Taycan, Cayenne, Macan and 718, ensuring each thumbnail reflected the premium, performance-driven look and feel associated with the brand. 

By exploring the use of AI-assisted image generation, incorporating model logos and carefully selected colour backdrops inspired by each vehicle’s design and colourways, the outcome was a set of engaging, cohesive hero images that strengthened brand consistency while making each model instantly recognisable when navigating to the Porsche Australia Homepage on Instagram.




3.    People Haircare

Content Creation
Photography
Copywriting (Social)
Social media management

People Haircare Instagram Homepage During my role as Social Media and Brand Coordinator, I lead content creation, copywriting for social and managed all activity across social media platforms for People Haircare. Delivering engaging, brand-aligned and tasteful posts that resonated with their audience. My strategic approach to social media content drove higher engagement, leading to stronger brand recognition within the Haircare category. 




4.    Empower Half Hour Podcast for Scope Australia

Logo Design
Merchandise Design

Empower Half Hour Podcast on Spotify

Creating the logo for the Empower Half Hour podcast for Scope Australia involved solving the challenge of developing a fresh visual identity while aligning with Scope’s established brand. Our soloution focused around a clean, modern look with Scope’s signature blue palette with a vibrant circular soundwave motif to reflect accessibility and empowerment, consistent with the organisation’s focus on helping people with disability belong and thrive. This approach resulted in a cohesive logo that felt energetic and inclusive while clearly connecting the podcast back to the trusted Scope brand.


5.   Photography - Side Passion